One of the most common reasons that freelancers drop their own marketing?
They don't know what to post!
In this week's episode, I am joined by Georgia Williams, Ray of Social, to talk about all things content and why having a clear strategy is important to never run out of ideas.
Georgia has worked in social media marketing for the last 10 years both in-house and agency side. She now owns her freelance business "Ray of Social" creating content for people who provide a service. Her aim is to inspire brands with faff free content ideas enabling them to sell their service & show up proudly as themselves.
Contact Georgia here:
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To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.
We have two free resources to help you in your freelance ads journey:
If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.
If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
Welcome to the freelance ads club podcast with me your host Aggie Meroni. Whether you're a veteran freelance ads manager, or just thinking about dipping your toe into the world of self employment, this podcast is for you. Every week I'll be speaking about my own experiences as a freelance as manager, sharing a freelancer spotlights where I'll have a chat with one of the amazing members of the freelance ads Club, where I'll be asking guests to share their knowledge and experience in ads across all platforms and business. Don't forget to follow and subscribe on your favourite podcast platform so you never miss an episode. Welcome to this week's episode of the freelance ads club Podcast. Today, I'm joined by G Williams, founder of re of social, G or GA, as she's also known is I'd say like the content queen g has been helping me with my own Instagram graphics for quite a long time now probably about 18 months. And what she doesn't know about content and content creation and content strategy is just not worth knowing. So whether you're someone that is completely overwhelmed by the contents, promote your own business. Maybe it's something that you dabble in, but there's no real process. And it's all about ad hoc and last minute and panicky, then listening, because Giorgio shares with us the processes she uses with her own clients, how she approaches strategy, content, pillars, all that jazz. And we chat about the strategies I use of own content and my own views on various things like batching. So cheated and listening what Giorgio had to share with us. Hey, Jay, thanks so much for joining me today. MyUnknown:
pleasure. lovely to be here.Aggie Meroni:
So I'm gonna kick off straightaway asking you the same question I asked everyone, which is just introduce yourself. And just to give us the background on how you got to where you are today,Unknown:
okay. So hi, my name is G or GA, if you using my Sunday name, my official name. And I have worked in marketing for 10 years. Previous to the pandemic, I was working in house for an agency and then got made redundant during the panty deal. So I decided to set up on my own and was like, Yeah, let's just go for it. So I've been working now in my business, which is called array of social for the last three years, I think it's coming up to time flies, and I specialise in Instagram, and specialise in content and strategy and things for Instagram as well.Aggie Meroni:
And when our paths first crossed, it was quite early in both of our freelance journeys, I think probably nearly three years ago, maybe yeah, not long ago, you were actually doing social media management, weren't you? And your business has evolved quite a lot in that time.Unknown:
Yeah, that's right. I was started off doing management. I think I just got to the point where I didn't know how to scale or the options that I had for scaling, were not something that I was really interested in. And it didn't fit in with my lifestyle, it didn't fit in with where I wanted to go. So I switched, I pivoted as the same friends pivots, I literally pivoted my business, from management, to focusing on content and creation and graphics and things like thatAggie Meroni:
amazing. For any of you who have never come across Georgia or G online, I'd recommend you go check out her Instagram. He also on tick tock, can't you it's very vibrant, full of energy. And I've asked Georgia Well, gee, I always just use it interchangeably. It's come on, because I know there's a massive sticking points not just for ads, managers, freelance ads managers, but any business owner on how to stay consistent with being visible online. And usually it's to do with not having any ideas. Like you just get stuck because like a creative block that happens. Yeah. And that's actually your superpower, isn't it? Gee, I likeUnknown:
to think so. Yeah, it's kind of what I do every day, getting people focused on ideas and getting those creative juices flowing as well.Aggie Meroni:
So in your mind, when people say content, what's your definition of that?Unknown:
So content to me is just something that you post on your grid or your stories or whatever channel that you prefer, obviously I'm referring to Instagram there is something that you post that has a purpose or a point to it. And that is it. It's literally just thatAggie Meroni:
there is a caveat to that though, because this is something that we talk about quite a lot and content is nothing without strategy. Absolutely. I know that this is like a massive being our both of our bonnet just posting for the sake of posting is pointless. Yeah. And I think the strategy piece is the thing that people struggle with. Yeah, this is actually something you offer, isn't it as a service that support with content strategy?Unknown:
Yeah, that's right. I think a lot of people come to me and just say, I just need graphics. Can I just have something pretty, and we create something pretty fine. And then they go away? And they're like, Oh, actually, it's not. It's not working? And I'm like, Well, that's because it's just Britain. It needs a strategy. So yeah, I offer strategy alongside other crap, the graphics creation as well.Aggie Meroni:
And she's been helping me with mine for quite some time. actually know how long you've been doing my Instagram graphics for me now. And I just remember, like one August, I think it was like, just over a year into my business, being on holiday and just being so tired, because I was doing so much like literally everything in my business was like, What do I hate doing? And I'm sorry to say graphics are the thing I hate doing in camera, but you love it. So?Unknown:
Absolutely. I don't mind Give it to me.Aggie Meroni:
So when someone comes to you, and is struggling with their strategy, do you have like a process that you recommend? Or what would your advice be to someone that's feeling completely overwhelmed with how they approach a strategy for their own business?Unknown:
I think there's a lot of talk about strategy, I do think it's quite a buzzword that we throw out. And some people kind of get in a bit of a tears thinking like how to create a strategy, what is it, you know, they going off to Google and trying to find out how to put the lives together. But basically, a content strategy is is just a plan. And it helps you prioritise your content planning, it puts a focus on creating the right types of content, it supports your overall business goals, you know, those kinds of thing, but it's just a plan. And I think we get overwhelmed when we think oh, my gosh, how do we do it? You know, we think it should be these grand this grand process of all these steps. And it is, but put simply, it's just a plan of action. So when we're thinking about having a strategy in place, I always start with, what do you want to achieve, because that's basically what we need to achieve. So you think what you want to achieve. And then we look at the actionable steps that you can break down and try and get there and in the timeframe and things like that. But I would say if you're feeling overwhelmed, take a break, come back to it, break it down smaller chunks, that kind of thing, make it more manageable. And don't feel like you have to put this grand process in place just because everyone's throwing out that word of strategy.Aggie Meroni:
So thinking back to my organic social media management, Tiny. I think I lasted six months before realising it really wasn't for me. Content pillars was something that we're, like, thrown around quite a lot. First of all, for anyone that hasn't heard of what content pillar is, are you happy? Just to give a quick overview of what that means? Then tell us what your views are on them.Unknown:
Okay. Um, oh, God, let's just go into the spice, the end, shall we? A lot of people that I work with, do use content pillars. And more often than not, they have put a content pillar in place. That is something that they like. So they will say like, oh, well, I have dogs in my house. And I really want to make them a content pillar, because they just in my content all the time, or, like, I really liked them. And a lot of the time, I have to say, well, but what is the purpose of them? Like? Do you sell dog collars? You know, like, is it relatable? Is it just something that you like? So, when we're thinking about content pillars, they're not just things we like to talk about? Quite a lot, I would say they've always got to have a point or a purpose to them. So for me, I prefer content pillars that either position you as the expert, or things that are personal in your business that you can find like a business angle. So it might be that you have maybe that you have dogs, and you want to talk about dogs, but how can we relate that to your business? Can we say that going on dog walks helps you out? No, feel like you're getting away from burnout. So you know, that's something you want to inspire your followers not to have is business burnout. So we can use your dogs in that personal angle, but we're talking about business. So I think I've run away a little bit with the content pillars, but basically, I would say that they are things that have purposes or points. And they're not just things that you like, or you prefer to talk about.Aggie Meroni:
I think your example of using dogs is actually quite an interesting one, because something that I see a lot of other business owners do. It's usually on LinkedIn, actually more than Instagram, is they'll find a story like they'll usually have a random picture. It might be you know, off their dog. Dogs always do well. Or you know, a picture of them working in a co working space or something like that. Yeah, but the actual story around the photo always comes back to the area of expertise. So it's always business related. Maybe it's something to do with their freebie, or maybe it's something to do a programme they're running or some kind of insight into the industry. So I think it's really, it's a good tool to kind of stand out from your peers, maybe, because people will associate you with that personal angle in your life, even though they know it's always going to tie back to what you do. Yeah, for sure. So for me, and you're probably going to shoot me in the foot for I see content pillars in my own business as my security blanket. Yeah. So if I ever have a day when I'm thinking, sugar, I have nothing to post, which is another thing that I'm going to talk about with you in a sec. I think, right? There's like buckets of stuff that I think right? I haven't done. I haven't posted a client review for a while. Yeah, like, right, let me just go through some screenshots. there's anything that I can just whack up, which is obviously not the way to do it. But this is literally like, we will get busy. I'm going to talk to you about batching content in a second. But there'll be moments and I'm thinking because Instagram, I'm pretty much covered because I work quite closely with you. And it keeps me accountable. So I know 12 posts a month definitely there. Yeah, LinkedIn, it's like off the cuff. So it's usually when I have my morning coffee. I'm thinking right, what happened yesterday? What have what's happening in my life at the moment, who's annoyed me? What can I write about? And it's very reactive. Yeah. But there'll be days when I'm thinking nothing really happened. I'm literally drawing a blank. And I think that is when the content pillars come up. So I'm like, Okay, what's new in the industry? Yeah, I'm part of a lot of Facebook groups to do with E commerce. There's always something that slightly annoyed me in there. So I usually write about that on LinkedIn, or, you know, commenting on other people's posts and things like that. It's just a way that you can also raise your profile, isn't it? So you don't necessarily need to be reinventing the wheel all the time?Unknown:
No, absolutely not. I always say repurpose something if you can, if you're feeling like you have zero inspiration, have a look at what worked well for you before, you know and try and find it in a different format. So if you created that in a carousel before, maybe let's do a real or you know, do an Instagram story or something, but still use that same content that worked previously for you is what I would always go back to if you're stuckAggie Meroni:
a personal story around this, which you are actually aware of, because you're helping me with it. I go on maternity leave, I'm having one final run of my meta ads refreshes sprint. So this is something that I run for my own freelance business. This isn't to do with the freelance as club, and I basically support ads, managers, marketers, whatever to get up to date with meta ads. And this is going to be the fourth time I've run it. I'm not reinventing the wheel with it. I've literally use the same content, but I'm repurposing it because it's worked. So what might have been a post a single image post with lots of copy, she's made it into a carousel for me, so I'm kind of switching it around. So it's gonna be a carousel with all the information, but in a really short caption. Some things are still going to be carousels, but I'm rejigging the wording slightly. Yeah. So if I'm honest, it's purely because I'm so time poor at the moment. But I'm thinking if it ain't broke, why fix it? Like why? Why make it so different? It's literally the fourth iteration now. Let's go. Yeah, but there are going to be people that listen to this and think I've been so crap, I do my own content. I don't have much to go on as to what's worked well before. Yeah, I do think though, this isn't something I've managed to do much myself yet. But repurposing across different formats. So you might have a really long LinkedIn post. But actually, you could pull out three Instagram things from that, to make it you know, and it's the same topic. And if you do a blog post, can you make that into like Toki real or something like that. So it's so consistent as well across different platforms that you're visible onUnknown:
it that most of my LinkedIn posts, my Instagram posts from a couple of months ago, or even like a year ago, and I'd be like, still relevant. And a lot of the time when I'm thinking about what emails I need to write, and I'm kind of like, Oh, I just need a quick tip. I don't really want to go into a song and dance. I'll go on my Instagram, and I'll literally get a quick tip. None of the bombs if nothing else that comes with it. Just that quick tip and then right put it in an email. So yeah, you can absolutely repurpose across all sorts of channels.Aggie Meroni:
Yeah, I think and this is a completely personal view. For example, I a lot of my business comes from LinkedIn. And now like, switched recently. And I used to always be really intimidated. And I'm sure the same applies, people are going to be intimidated on Instagram, if that's what they choose to be because it's more of a visual platform. But I'd always see other people being Whittier than me funnier than me, more intelligent than me. That's how I thought anyway. So like this comparison things like this hit me. And I was like, oh, and that's kind of like paralysis as well, because you're thinking, how can I compete with that? I literally don't have anything in my toolbox as good as that. But it's not true. You just have to put stuff out there. Honestly, like, just as soon as you rip that plaster off the floodgates open don't.Unknown:
So true, really is.Aggie Meroni:
So we touched on it. Like I touched on it just a second ago. Batching contents. Now, what are your views on that?Unknown:
I love it. Absolutely love it. I don't think that I would post anything at all on social if I didn't catch. Because I am also a little bit of a perfectionist. Sometimes I can be the same where I'm like, Oh, is this good enough? Should I put this out? Like, you know, is it is it okay? And yeah, I batch because then I'm in the zone. When I'm creating, I'm strategically looking at what I want to say for like the next kind of week or two weeks or whatever, I'll have a look, I'll create it, I'll schedule it. And then I don't overthink it, because it's just done. Weathers, when I've done it a small ad hoc and more kind of on the fly, I've been really overthinking things, I'd be like, ah, second guessing myself taking forever to create something. And it's just not work. So I think from a from a productivity point of view, batching has changed that I've managed to post every single day for the last five months on my social. And I've never ever, ever had that kind of consistency, I wouldn't have had that without batching at all. So I think I would 100% recommend it. If you can't do it in big batches, like you know, 10 times 10 ago, start with just fall, you know, start with four pieces of content, and you can put them out once a week, and then don't have to think about them. It doesn't have to be this big song and dance of I'm going to batch an entire month's worth of content ideas. You know, sometimes our brains don't work like that.Aggie Meroni:
So I've got mixed feelings on batching. Okay, so I'm gonna share them with you, Jay. I feel like I'm getting a counselling session about creation. So I'm very aware that if I'm not visible, my business suffers. And it's usually a three month lag. So if I've been like a bit slack, or my self promo, it might not hit me straightaway. But the leads do dry up. And then I'm thinking sugar, I can tell that I haven't been out there. And then it takes like probably another three months to pick up again. Okay, so I'm really glad that we do that we work together. Because I do think month by month, I'm like, Okay, what's my focus for, like, next month when I'm planning my content for you. So maybe I focus purely on promoting my mini email, as course or maybe it's like my freebie, or, you know, I've got my sprint coming up in July. So these are all things that I'm thinking right 12 posts around this topic. Yeah. And that's really good. Um, I do find that I get good results being consistent for like a month like talking about one thing. So I like that, that gives me some direction. And it's probably not like the best strategy, but I think it's got a bit of direction like, yeah, that's my goal. That's my content for 12 posts. The thing I hate about it, and I love about it at the same time is you are like whipping me like, right, this is our session. This is like, have you Are you ready? Like are you sure are your posts ready, I'm thinking. I'm like the night before, like typing these, like, posts up thinking I hate this. But then it's just ticking along in the background once it's done. So I love that elements of it. The thing I struggle with, is, I'm not always a creative person, it comes in waves. So there'll be one day and it's usually a day when I'm not busy, like usually a day when I feel like taking it a bit easier. And I think a lot of people can relate to this when you let your brain just calm down the ideas calm. Yeah, and then it's like a floodgate open. So I'm like, Ah, where's my phone, because I write all the notes. To say that I've got what the ideas are. The worst thing I do is thinking, Oh, remember that. I don't need to write it down. And then I'm thinking, Oh, shit, I don't know what that idea was. Now that was a really good idea that was literally going to change my whole life. So I have got better at that. So I keep writing my ideas down so that when it comes to like two hours before I need to share them with you, I can quickly write it out. Yeah, but at the same time. And I don't know if this is just an ADS thing. I think you have to be able to be quite reactive. Yeah, so the stuff that I batch for you is definitely more, I'd say, the longer term game. So it's like, okay, what am I trying to promote this month? Like I said, like my lead magnet. I haven't actually promoted that in ages. So I need to get back on that. Maybe that'll be August. Yeah. And I was like, okay, so I know that in the bigger strategy of my business, that is okay, for a month. But then, you know, metadata thrown an update now. And again, it likes to like shut things down. It likes to suddenly have a hacking spree, everyone's freaking out about, and it's like the big news for the week or the day or the hour. And then I'm like, I'm going to post about this as well. Now, it's not that you can just like let it take over. There's always stuff that you need to be keeping on top of. And I like that for stories. Because it's easy. I just whacked my face up on stories. And so this is happening on LinkedIn, I'll just do a post about it. So I think there's a place for both Oh, yeah, absolutely. So I was actually reassured that my ad hoc approach to content is actually not unique. Because there was quite high profile Facebook ads guy on the podcast and season one. Yeah. And I recently saw on his, I think it was his LinkedIn. Actually, he confessed that he's never sheduled a post in his life. I know. And he's been like a massive, like figure in the ads world for over 10 years. And he's been prolific on Tiktok. So he's been making them. Wow, literally creating tiktoks and posting them every day, not doing them in batches. Oh, wow. I feel like the horror.Unknown:
I mean, don't get me wrong, obviously, I have like something scheduled for the month. However, when there's something that happens, there's there's not as much reactive stuff in content is pretty much the same. However, if there is like a new trend that's going round, or something where people are just hopping on, you know, a topic of conversation, I will just move a piece of content on a little bit, because I know that most of mine is not Date Specific. I'll just kind of bump it up, you know, to next week or the week after, leave myself a space and create something that that fits. So I absolutely think there should be a time for reactive content. And a lot of my clients don't have the maximum capacity and posts with me because they want to leave those spots for you know, reactive content. And absolutely, you can still create reactive content that fits with the strategy, you know, just cuz you're creating it 10 minutes before you post it doesn't mean it has to be just absolutely random. It's just about not panicking. Posting, I think is a thing for me and not thinking, I've got nothing on my social. So I just need to put something from my camera roll up. And here's a nice picture of me at the gym. Yay. I mean, I go to gym, you know, a lot of why like, Okay, what do you want? Like, that's great. You know, I'm great that you went to the gym, but like, how does that matter to me, is what I think you know, when I doesn't even inspire me to go to the gym, unless you're saying, get to the gym, you need this, you know, it's just yeah, it's just pointless, isn't it? Yeah, there is room for both? I would sayAggie Meroni:
yeah. So I guess the question is, whenever you post anything, so what yeah, like, you know, your posting is so what like, what's, what's your audience learning from it? Or getting from that piece of content? Yeah, what's in it for them. So I've literally spilled my heart out about my content approach. And I know that a lot of people will be able to relate, I think, to the overwhelm, being stuck on ideas on what to write about. And then I guess the more practical side of it is kind of what processes to have in place. So for me, I've just shared that I just write everything down on my phone notes just to grab ideas. Is there a process that you follow or that you advise your clients to follow? Just to kind of make it more manageable?Unknown:
I think it depends on your individual personality and what you prefer to do. I don't think there's any kind of like, right or wrong way. When you're brainstorming or when you're thinking about your content ideas. I actually use both a diary so an old fashioned diary that has like a calendar to just scribble out any ideas that I might be thinking, you know, things I want to say for the upcoming month. Then I put them on to Asana as well. So use a digital tool to like something like your phone would work your phone notes or having an app like Asana on your phone, but I would say to not overthink it. If if you're struggling with just writing it down on Asana, don't use it if you're struggling with you know, an old fashioned diary. Don't use it. Don't worry about having to have this perfect process. Because you're creating aren't you and when we create we don't have a specific step by step thing to do. Naturally manage because it doesn't work like that, you know, your brain doesn't doesn't operate like that.Aggie Meroni:
Definitely. So I guess, sometimes you're like, go have a walk. And like all these random ideas come. And they're definitely not in any strategy at all. It's like, that's an interesting slant on this thing. I've had, in your view anyway. I've actually had a few clients ask me this question this week, or I'm seeing this trend where across a few accounts this is working? Would you then take a step back and go? Yes, I agree with myself that this is a good piece of content. But then it's like, right, where's it gonna go? Like, how am I going to fit that in? Yeah. And is that how you would if you were to have it and whatever tool you use, like whether it's Asana, you're writing it out, it's in your phone notes? Would you just have it all brain dumped, and then you try and make some kind of, like, organise it in some way. So you're not kind of doing just to give an AD, AD managers content is whatever they're called, you're not going to have like, three Facebook ad stats in a row. And then three reviews, you might just have them. You know, what, you know? What's the alternate with other things? Yeah. So is that what you would, how you would work? Like you just dump it all down? And then try and make it into some kind of strategy from there?Unknown:
Yeah, so with the diary approach, I can see it straightaway in front of my eyes that like every Sunday, I have content ideas coming out. So I know that I don't want another content idea for the week, because I've got it on Sundays. And it might be the late every Monday, I prefer a kind of a regional speaking real. So those are the formats that start with in terms of the ideas I kind of look at, do I need a carousel in there? Do I need an image? You know, what if I, if I posted like 10 images in a row, which would probably never happen. But that's when I kind of like look at the format. But within with ideas, I just work to my own pillars. So if I am out on a walk, and I think oh, the sky is so beautiful, I want to include this in my content, because that's how my brain is, I'll probably just do a quick video of the sky and have like, no idea at all what I'm going to do with it, but I've got it as stock footage. So then when I do come to create, I'll just kind of go into that folder where I've got the stock footage and think, How then can I apply this to a content pillar? How can I apply it to my strategy? And then look at the days and think, Okay, I haven't posted a real or haven't posted something very similar, you know, on this day. But having said that, on the flip side, when I'm launching something, most of my content is quite similar. So if I've got a launch, I've got the content club that I run, which has like free templates every month. So when I'm launching that, you'll find that the two weeks that I launch, I normally have very similar content where I'm talking about content club. So I do think there's a time and place for both. It just depends, I guess what your overall business goals are a strategy, isn't it?Aggie Meroni:
Yeah, I think it's just if it's not something that comes naturally to you. I think it just has to takes practices, doesn't it? Yeah. But with everything, just got to give it a go. Yeah, like, and I honestly think and this is like a mindset thing. No one gives a shit as much as you. Like, you'll be fretting about this piece of content. Yeah, only 5% of the people that follow, you will probably see it, which is just an extra thing is the point. It's the consistency that is different 5% buckets of your audience will keep seeing you. So that's what you need to keep thinking. So I feel like I've had therapy. Good. I guess now I just want to ask you some more general freelance questions, because we're obviously both freelancers since and we set up our businesses around the same time. So has there been anything that's happened to you since you started your business, that was like a massive lesson for you. And it's something that you would share with someone who is about to start or is thinking of going freelance or maybe really early on, just to reassure them.Unknown:
I was trying to think of something spicy, but honestly, the one thing that stands out is when you have that initial call with a client, and you get those red flag feelings, but you think, Oh, I've got bills to pay, or I've got this coming up when I need to sort this out. And I just need this client because they'll help me with my income. So you take them on board, and then you realise that the red flags were right. And you actually probably should have never gone on that journey with them. And then you end up terminating the relationship and, you know, we know how the end ends. But what I would say is listened to those red flags, be really sure of why you want to work with that person if they're a good fit for you. And it's not just whether their business is a good fit for who you want to serve. But it's also to They match your kind of energies or your personality, you know? Are they on your same wavelength? Do you think you can communicate with them and follow your gut, which I think is practice. But if you can do it from the beginning, and kind of really trust yourself, I think you'll get it a lot quicker.Aggie Meroni:
100% I agree with that so much. Do you not ignore your stomach going? Yeah, I think everyone's been there. We've ignored it. No, fine. It'll all be fine. You've come out of that, like working relationship, feeling like you've been battered around the head with a frying pan over to your self confidence is in tatters, and you're a bit bewildered to think what the hell just happened to me?Unknown:
Yeah, yeah. Been there, done that got the t shirt several days.Aggie Meroni:
I do think though, it's a bit of a rite of passage when you set up your own business, because you don't have that confidence yet, but the leads will keep coming. You know, still establishing yourself and after a while, you just think it is not worth my energy on like, even if my month is a bit slower, or I don't make as much this month, my energy is precious, like I just need to spend the time that I would have wasted on this person, just marketing myself a bit more so than the best person is coming. But yeah, apart from like, our content stuff that we do together, we do very much believe in like the woowoo stuff, don't worry about energy and all that kind of stuff. So our voice notes always about the universe says no. Yeah, absolutely. We did not track this entire lives. No, but it does take quite a lot of discipline. Yeah, turn those those opportunities away. Because obviously you're thinking about the money. And sometimes you just don't have the privilege of being able to turn work away, sometimes you really do just need to take it on because you have nothing else lined up. That's that's when it's hard. And that's kind of like the spiral, isn't it when you're hating what you're doing. And you're thinking, I did not go freelance to work with people like this. But for anyone who's in that situation listening, you can turn it around like this doesn't have to be how freelancing is for you. So finally, J, like, I'm a big G fan, like she's totally saved my bacon on my own Instagram account. If there's anyone that's struggling, who is interested in working with you, what just wants to get in touch? Maybe they just need some strategy help? Yeah, what's the best way for people to contact you?Unknown:
You can find me on everything at range of social everything. I'm everywhere, just everywhere. You can find me in the sky.Aggie Meroni:
Say that again. So people where they can find you. You have to just leave that in now. No, I'm gonna do it again. So you want to leave it. And you also mentioned that you have a content club. You want to just quickly tell us about that and tell everyone how they can sign up for your waitlist. If you're not sort of mid launch or you know, just tell us tell us everything.Unknown:
Okay, so I have a monthly content club where you receive 21 strategic li designed templates. It's specific for service providers. So it's not applicable if you sell a product or services only. And you'll get loads of ideas, inspiration, there's a monthly like pick my brain slash sort of brainstorming session that you get via zoom as well. If you want to attend completely optional, you'll also get access to a Canva hub that has loads of tutorials, Content Tips and Tricks and things like that. And you get a weekly email as well, which is straight to your inbox full of inspo specific to the members. So I run that monthly, but it's only open three times a year. So we are looking at April, June and September if you want to get in on the action and is there a link anywhere that people could join a waitlist? You can find that in my Instagram bio Lincoln bio, you'll find it there.Aggie Meroni:
Cool. So And just to add those templates are in Canva, aren't they so super easy to adapt for your own business?Unknown:
Yeah, that's right. Amazing.Aggie Meroni:
Well, thank you g for your time today, sharing your wisdom about content and demystifying like process and ideas and back to bachelor lots of batch. If any of you want to get in touch with Jay obviously do that. And gee, thanks again for joining me today.Unknown:
My pleasure, lovely jubbly to be here.Aggie Meroni:
Thank you for listening to this episode of the freelance ads club podcast. If you're a freelance ads manager, don't forget to download the free Client Onboarding Trello you can find in the show notes. If you're a brand or agency looking for support from one of our community, visit our website at the freelance ads club.com to access our member directory today. Next time